{"id":1826,"date":"2024-12-28T23:01:50","date_gmt":"2024-12-28T22:01:50","guid":{"rendered":"https:\/\/www.repimarketing.com\/?p=1826"},"modified":"2025-07-11T12:52:42","modified_gmt":"2025-07-11T10:52:42","slug":"pripadova-studia-105-novych-dopytov-pre-investicneho-poradcu","status":"publish","type":"post","link":"https:\/\/www.repimarketing.com\/en\/pripadova-studia-105-novych-dopytov-pre-investicneho-poradcu\/","title":{"rendered":"Pr\u00edpadov\u00e1 \u0161t\u00fadia: 105 nov\u00fdch dopytov pre investi\u010dn\u00e9ho poradcu"},"content":{"rendered":"<p><strong><em>Ako sme v\u010faka reklame z\u00edskali 105 nov\u00fdch dopytov na konzult\u00e1cie a tis\u00edce leadov pre investi\u010dn\u00e9ho poradcu.<\/em> <em>Zamerali sme sa na solventn\u00fdch klientov a vyu\u017eili lead magnety, aby sme maximalizovali n\u00e1vratnos\u0165 invest\u00edci\u00ed do reklamy.<\/em><\/strong><\/p>\n\n\n\n<p>Du\u0161an \u0160ulov (<a href=\"https:\/\/specialistanainvestovanie.sk\" target=\"_blank\" rel=\"noopener\">specialistanainvestovanie.sk<\/a>)&nbsp; je top renomovan\u00fd investi\u010dn\u00fd poradca pre solventn\u00fdch klientov na Slovensku. Akt\u00e1lne m\u00e1 v spr\u00e1ve 23 mili\u00f3nov \u20ac a viac ako 60 priv\u00e1tnych klientov.<\/p>\n\n\n\n<p>3672 stiahnut\u00fdch ebookov<\/p>\n\n\n\n<p>105 dopytov o konzult\u00e1ciu<\/p>\n\n\n\n<p><strong>V\u00fdzva<\/strong><\/p>\n\n\n\n<p><em>Klient chcel v\u00fdrazne zv\u00fd\u0161i\u0165 po\u010det konzult\u00e1ci\u00ed od priv\u00e1tnych investorov s vysok\u00fdm kapit\u00e1lom. V\u00fdzvou bolo zasiahnu\u0165 \u0161pecifick\u00fa, solventn\u00fa cie\u013eov\u00fa skupinu v u\u017e nas\u00fdtenom trhu a z\u00e1rove\u0148 udr\u017ea\u0165 efektivitu rozpo\u010dtu.<\/em><\/p>\n\n\n\n<p><strong>Pr\u00edstup<\/strong><\/p>\n\n\n\n<p>1.&nbsp;<strong>Za\u010diatok: Priama strat\u00e9gia<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spustili sme vyh\u013ead\u00e1vacie kampane na Google, zameran\u00e9 na z\u00edskanie dopytov o konzult\u00e1cie.<\/li>\n<\/ul>\n\n\n\n<p>2.&nbsp;<strong>Optimaliz\u00e1cia strat\u00e9gie: Prechod na lead magnety<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Namiesto priameho z\u00edskavania konzult\u00e1ci\u00ed sme vytvorili eBook ako lead magnet, ktor\u00fd cielil na hodnotn\u00e9 kontakty.<\/li>\n\n\n\n<li>Implementovali sme Google Performance Max a Demand Gen kampane na stiahnutie eBooku.<\/li>\n<\/ul>\n\n\n\n<p>3.&nbsp;<strong>Roz\u0161\u00edrenie na Facebook a Instagram<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimalizovan\u00e9 kampane na stiahnutie eBookov a inzerovanie popul\u00e1rnych blogov\u00fdch \u010dl\u00e1nkov.<\/li>\n<\/ul>\n\n\n\n<p>4.&nbsp;<strong>Roz\u0161\u00edren\u00e9 strat\u00e9gie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zbieranie leadov cez webin\u00e1re.<\/li>\n\n\n\n<li>Reklamy na YouTube vide\u00e1 s edukat\u00edvnym obsahom o investovan\u00ed.<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00fdsledok<\/strong><\/p>\n\n\n\n<p>Za 7 mesiacov sme z\u00edskali 3672 stiahnut\u00ed ebookov pri mesa\u010dnom ropo\u010dte okolo 600-800\u20ac. Po\u010das tohto obdobia po\u017eiadalo o konzult\u00e1ciu 105 \u013eud\u00ed. Odhadom cca 90% dopytov o konzult\u00e1cie vieme priradi\u0165 ku reklamnej strat\u00e9gii, ke\u010f\u017ee v predo\u0161lom rovnako dlhom obdob\u00ed bolo iba 9 dopytov o konzult\u00e1ciu.<\/p>\n\n\n\n<p><em>V rovnakom obdob\u00ed pred spusten\u00edm kampane mal klient len 9 dopytov o konzult\u00e1ciu. Reklamn\u00e1 strat\u00e9gia zv\u00fd\u0161ila tento po\u010det o viac ako 1 000 %.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ako sme v\u010faka reklame z\u00edskali 105 nov\u00fdch dopytov na konzult\u00e1cie a tis\u00edce leadov pre investi\u010dn\u00e9ho poradcu. Zamerali sme sa na solventn\u00fdch klientov a vyu\u017eili lead magnety, aby sme maximalizovali n\u00e1vratnos\u0165 invest\u00edci\u00ed do reklamy. Du\u0161an \u0160ulov (specialistanainvestovanie.sk)&nbsp; je top renomovan\u00fd investi\u010dn\u00fd poradca pre solventn\u00fdch klientov na Slovensku. Akt\u00e1lne m\u00e1 v spr\u00e1ve 23 mili\u00f3nov \u20ac a viac [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/1826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/comments?post=1826"}],"version-history":[{"count":7,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/1826\/revisions"}],"predecessor-version":[{"id":2056,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/1826\/revisions\/2056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/media\/1828"}],"wp:attachment":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/media?parent=1826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/categories?post=1826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/tags?post=1826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}