Ke\u010f som sa rozhodoval, \u017ee nechcem pracova\u0165 \u00faplne s\u00e1m, mal som pred sebou tri mo\u017enosti: zosta\u0165 s\u00f3lo freelancer a odmietan nov\u00fdch klientov, vybudova\u0165 klasick\u00fa agent\u00faru so zamestnancami, alebo vytvori\u0165 parti\u010dku senior freelancerov, ktor\u00ed \u0165ahaj\u00fa spolu.<\/p>\n\n\n\n
Pre\u010do nie klasick\u00e1 agent\u00fara<\/strong><\/p>\n\n\n\n Agent\u00fara plat\u00ed kancel\u00e1riu, account mana\u017e\u00e9rov a obchodn\u00edkov. Tieto n\u00e1klady sa premietaj\u00fa do ceny \u2014 a klient ich plat\u00ed, aj ke\u010f priamy pr\u00ednos nevid\u00ed. V agent\u00fare komunikuje\u0161 s account mana\u017e\u00e9rom, ktor\u00fd odovzd\u00e1 zadanie \u010falej. V\u00fdsledok dost\u00e1va\u0161 od niekoho, koho si nikdy nestretol a kto tvoj biznis pozn\u00e1 iba z Excelu.<\/p>\n\n\n\n \u010co parti\u010dka freelancerov prin\u00e1\u0161a klientovi<\/strong><\/p>\n\n\n\n Priama komunik\u00e1cia v\u017edy so \u0161pecialistom, nie s prostredn\u00edkom. Zastupite\u013enos\u0165 \u2014 ke\u010f jeden nest\u00edha, druh\u00fd sko\u010d\u00ed do projektu. Zdie\u013ean\u00e9 know-how \u2014 rie\u0161enia h\u013ead\u00e1me spolo\u010dne. Senior level \u2014 v t\u00edme s\u00fa len sk\u00fasen\u00ed \u0161pecialisti, \u017eiadni juniori na klientoch. Osobn\u00fd pr\u00edstup \u2014 si pre n\u00e1s partner, nie \u010d\u00edslo v CRM. Ni\u017e\u0161\u00ed overhead \u2014 bez kancel\u00e1rie a apar\u00e1tu.<\/p>\n\n\n\n N\u00e1\u0161 model v \u010d\u00edslach<\/strong><\/p>\n\n\n\n Sme parti\u010dka freelancerov, kde ka\u017ed\u00fd prispieva do spolo\u010dn\u00fdch projektov. St\u00e1le rob\u00edme prim\u00e1rne PPC (95 %). Nem\u00e1me zamestnancov. Ka\u017ed\u00fd z n\u00e1s je senior \u0161pecialista s rokmi sk\u00fasenost\u00ed. Klient st\u00e1le komunikuje priamo s nami.<\/p>\n\n\n\n Parti\u010dka vs. agent\u00fara<\/strong><\/p>\n\n\n\n Komunik\u00e1cia priamo so \u0161pecialistom verzus cez account mana\u017e\u00e9ra. Senior level na kampaniach verzus senior prechod\u00ed na juniora. Cena bez kancel\u00e1rskeho overheadu verzus s overheadom. Vysok\u00e1 flexibilita verzus ni\u017e\u0161ia. \u0160pecializ\u00e1cia 95 % PPC verzus r\u00f4zne kan\u00e1ly.<\/p>\n\n\n\n Nechceli sme by\u0165 agent\u00fara. Chceli sme zosta\u0165 bli\u017e\u0161ie pri klientoch \u2014 flexibiln\u00ed, \u0161pecialisticky zameran\u00ed a osobn\u00ed. Parti\u010dka freelancerov je na\u0161a odpove\u010f na to, ako to urobi\u0165 spr\u00e1vne.<\/p>","protected":false},"excerpt":{"rendered":" Ke\u010f som sa rozhodoval, \u017ee nechcem pracova\u0165 \u00faplne s\u00e1m, mal som pred sebou tri mo\u017enosti: zosta\u0165 s\u00f3lo freelancer a odmietan nov\u00fdch klientov, vybudova\u0165 klasick\u00fa agent\u00faru so zamestnancami, alebo vytvori\u0165 parti\u010dku senior freelancerov, ktor\u00ed \u0165ahaj\u00fa spolu. Pre\u010do nie klasick\u00e1 agent\u00fara Agent\u00fara plat\u00ed kancel\u00e1riu, account mana\u017e\u00e9rov a obchodn\u00edkov. Tieto n\u00e1klady sa premietaj\u00fa do ceny \u2014 a klient […]<\/p>\n","protected":false},"author":1,"featured_media":2598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/comments?post=2585"}],"version-history":[{"count":37,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/2585\/revisions"}],"predecessor-version":[{"id":2673,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/posts\/2585\/revisions\/2673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/media\/2598"}],"wp:attachment":[{"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/media?parent=2585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/categories?post=2585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.repimarketing.com\/en\/wp-json\/wp\/v2\/tags?post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}